Incidence of PRODERMAGICO on sustainable tourism In Zihuatanejo de Azueta, Guerrero, Mexico: a PLS SEM analysis

https://doi.org/10.33110/cimexus200102

Abstract

This analysis generates empirical and theoretical evidence on the relationship between public policies and sustainable tourism in Zihuatanejo de Azueta, Guerrero. The objective of this study is to analyze the relationship between PRODER MAGICO, a program designed to strengthen the competitiveness and attractiveness of tourist destinations, and the sustainable tourism model in Zihuatanejo de Azueta, Guerrero, Mexico. To carry out this analysis, a questionnaire based on the dimensions of beneficiary satisfaction theory was designed. The methodology used to achieve the research objective was PLS-SEM analysis, a technique that allows for the estimation of models with latent variables and the determination of their interrelationship. The results indicate that the expectations, perceptions, technology transfer, and response to complaints of the program's beneficiaries have a positive influence on their perception of the sustainable tourism model.

DOI: https://doi.org/10.33110/cimexus200102