Innovation as a strategic pillar for organizational competitiveness

Resumen

Nowadays, innovation is an essential resource that enables companies to survive in a highly competitive environment. It achieves competitive advantages by employing innovation in processes, management, products, and the organization itself. Every company embraces innovation to ensure its coexistence with its business model. Therefore, innovation encompasses aspects ranging from the way a service is provided to how robots are used as part of the company's process, considering the factors that will influence both internally and externally. Innovative products or services do not remain that way indefinitely, as the world changes every day, and with them the needs we have as a society and as individuals. Consequently, innovation must be applied through processes that allow for its constant development and evaluation. A company that offers an innovative product and/or service will remain relevant even in a dynamic environment.