Kowo Solomon Akpoviroro, Kowo Solomon Akpoviroro, y Akinbola Akinbola. «Efficacy of Marketing in Innovation Processes». CIMEXUS 16, no. 1 (septiembre 4, 2023): 121–142. Accedido julio 8, 2025. https://cimexus.umich.mx/index.php/cimexus/article/view/388.