KOWO SOLOMON AKPOVIRORO, K. S. A.; AKINBOLA , A. Efficacy of Marketing in Innovation Processes. CIMEXUS, [S. l.], v. 16, n. 1, p. 121–142, 2023. Disponível em: https://cimexus.umich.mx/index.php/cimexus/article/view/388. Acesso em: 8 jul. 2025.